SwagUp Ordering Process

Nasdaq + SwagUp Ordering Process Breakdown

SwagUp is the official swag provider that powers this shop as well as many of the other swag and gifting experiences happening throughout Nasdaq. This page was to created to help you understand the process of working with them, what they offer, and the relevant points of contact on their side.

You can still place orders via this site.

Points of Contact


Account Executive (main POC) - Rachael Bromson - rachael@swagup.com

Project Manager - Elizabeth Sikora - elizabeth@swagup.com

SwagUp Customer Experience - team@swagup.com

Logistics/Shipping Questions - rickie@swagup.com

SwagUp Accounting/Billing - accounting@swagup.com

SwagUp General Contact Number - 646-494-0520



Ordering Process


  • Nasdaq reaches out to SwagUp POC with required info to kick off project
    • Items required - Our core selection can be found here (more options available upon request)
    • Quantities and sizes needed (if applicable)
    • How items will be packed and shipped
    • Messaging for insert card included (if applicable)
    • Nasdaq provides any production files (vector format) as needed
    • Nasdaq provides verbiage and instructions for a landing page (if applicable, see section about redeem pages below)
  • SwagUp prepares mockups and pricing quotes, and notifies Nasdaq team about timing and any product limitations
  • SwagUp sends final mockups for Nasdaq to approve
  • If approved by Nasdaq, SwagUp sends the final Invoice 
  • Nasdaq submits the order into Nasdaq’s Coupa to generate a PO and payment
  • Nasdaq sends SwagUp the PO number as proof of payment
    • SwagUp beings production once a PO number is supplied
  • SwagUp notifies Nasdaq of expected timeline, any OOS items or delays
  • Nasdaq rep uploads shipping list into SwagUp platform (instructions below) or ships inventory in SwagUp dashboard one by one as needed
    • This step can be automated by using a redeem page

Shipping List Template


When sending packages to many different addresses/contacts, you can upload a CSV into our dashboard to create multiple shipments at the same time. In order to do so, you will need to follow our shipping template which can be found here.




Some things to keep in mind:


☎️  Phone Number is required for international shipments. Customs will call to confirm package shipments.

🏗  Make sure the correct information is in the right cell. ie Suite/Apt numbers should be in Address 2 column.

🗣  Use only characters from the English alphabet.

Pro tip: Use Google Translate to get an address in English.

🏢  Company addresses must have the Company Name in the shipment details.

👾  Double-check for spaces and multiple lines in individual cells — these will cause an error at upload!

✔  Confirm you have information for all required fields.



Restricted Country List


A list of countries we do not ship to can be found here


India Shipments


When shipping to India, the recipient must fill in a KYC document ahead of time, if they haven’t done so already with the shipping carriers. You can find all of the relevant steps in this document here


Shipping and Fulfillment Costs


A breakdown of shipping and fulfillment costs can be found here.


Creating a SwagUp Dashboard Account


Part of an existing Nasdaq team that works with SwagUp - Ask your internal contact to send a request to team@swagup.com with your email address to be invited to join their account


New team - If you are looking to create new dashboard for a new Nasdaq team, you can register on www.swagup.com by pressing Login/Sign Up on the top right corner


Dashboard How-to Videos


General Dashboard Tour - View video here

Proofs tab/Working on New Orders - View video here

How to ship swag - View video here



Additional Services: Redeem Pages/Zapier/API/Shopify App


Redeem Pages - Redeem pages are landing pages you can use to send recipients a link to fill in their shipment details and create the shipment to them automatically. You can learn more about them here


Note - If you want special functionality such as only allowing one request per person, or restricting redemption to certain email addresses, please let us know up front


Zapier - Zapier allows you to easily connect the data in one app into another app to trigger an action. With Zapier you can easily connect your CRM, HRIS, forms, or other software/data sources into SwagUp to automatically create contacts and shipments, for example every time someone is hired. You can learn more here.


API - Our API allows for fully custom development. If you’d like to build out a custom integration or program that involves creating and distributing swag, you can do it with our API. Our API docs can be found here.


Shopify App - Shopify is the leading ecommerce platform that allows you to easily set up online stores. SwagUp has a Shopify app that allows you to sync your SwagUp inventory to your store to create products that users could purchase or redeem. When orders are placed for a SwagUp item through a Shopify store, the request is automatically sent to us to fulfill the order and a tracking number is sent back to the purchaser. You can learn more here